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The big picture
Average rating, reply rate, average response time, review volume over the period. All your key numbers at a glance, updated continuously.
03 · Listen and learn
Your Google reviews are a precious source of insight — provided you can hear them. Fama surfaces the words that come up again and again, when your customers post, how your rating evolves. So you can adjust what needs adjusting, and keep what's working.
Fama is a mobile app that analyses local independent businesses' Google Business Profile reviews: dashboards with average rating, reply rate, average response time and review volume over the period; tag cloud of recurring words with positive, neutral or negative sentiment; arrival-time heatmap of when reviews are posted; detailed monthly report sent by email with trends, watch-outs and concrete recommendations.
What you gain
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Average rating, reply rate, average response time, review volume over the period. All your key numbers at a glance, updated continuously.
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Find the words your customers mention again and again — strengths in amber, watch-outs in red. Tap a word to see the relevant reviews.
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A day-by-time-slot grid showing when your customers leave their reviews. Perfect for understanding your peaks and tuning how quickly you respond.
Your dashboard
Average rating
4.7
↑ 0.2 vs previous
Reply rate
96%
↑ 4 pts vs previous
Response time
2h 14
↓ 1h vs previous
Volume
47
reviews over 3 months
What your customers talk about
Strengths
Watch-outs
How it works
Every figure is recalculated each day from your Google reviews. You've nothing to do — open the Statistics page whenever you want a clear picture.
7 days, 30 days, 3 months, 12 months. Compare one period with another to see whether a new team or new menu is shifting the dial.
Once a month, a report sums up the important trends: what's improved, what deserves attention, and the topics that keep coming up in reviews.
When your customers post their reviews
Peak reviews · Saturday evening (11 reviews, 23% of total)
The monthly bonus
On the first of each month, we prepare a written summary drawn from all your previous month's reviews. Not a table of figures: a piece of writing that tells you the trends, the rising topics, and what to keep an eye on.
Report · May 2026
PDFAverage rating 4.7 across 47 reviews, up 0.2 points vs April. Overall sentiment is positive…
What's improving: service speed is mentioned 3× more often in praise this month.
Watch out: the word "wait" appears in 6 reviews (vs 2 last month), especially Saturday lunchtimes.
Delivered by email · Downloadable as PDF
Positive trends
What's coming through better and better in feedback.
Watch-outs
Rising topics not to let drift.
Month-on-month comparison
Change vs the previous month and the previous year.
Recommendations
Concrete leads based on what your customers are saying.
Common questions
The key numbers (average rating, reply rate, response time) are calculated from the very first review. For recurring words and time-of-day trends, count on around twenty reviews for the signal to be reliable.
Each word is matched to a sentiment (positive, neutral, negative) using a vocabulary tuned to your type of business. Vague words are automatically filtered out so they don't clutter your dashboard.
You can compare your locations' performance side by side, or look at each profile in detail. Keywords and arrival times are specific to each location.
See also
Fama is in early access. Sign up and we'll get in touch as soon as a spot opens up in the next round of invites.
No commitment · First month free for early-access members
For shop owners, tradespeople & self-employed professionals
Your Google reviews, replied to in under 2 minutes.
We'll write to you as soon as a spot opens up
The Fama team will be in touch as soon as an early-access spot opens up for your business.